Battle Creek, MI
2023
OVERVIEW
The Salon Professional Academy is a franchise of technical schools specializing in cosmetology. They are partnered with the Redken Brand. This overview will focus on the Battle Creek, MI location.
HISTORY
TSPA Battle Creek was founded 8/1/2018 and has been accredited since 2/28/2019. TSPA Battle Creek is a technical school of- fering training in cosmetology, esthetics, and massage. They ensure mastery of skills by offering hands on experience.
MISSION & VALUE
Giving students a competitive edge by providing hands-on training, real-world skills, and the essential tools they need to succeed and thrive in their chosen careers.
SWOT Analysis
strengths
-hands on training that eliminates the need for apprenticeship
-effective word of mouth advertisement
weaknesses
-low and inconsistent social media activity
-minimal traditional media
opportunity
-maximize of word of mouth advertisement
-utilize scheduled services to create advertisement opportunities
threats
-other local cosmetology schools
-lack of exposure
Marketing Recommendations
MORE ADVERTISMENT PERTAINING TO THE SCHOOL
enrollment dates
services offered
programs offered
testimonials
INVEST IN PAID ADVERTISEMENTS FOR SOCIAL MEDIA
boosts posts with:
Google ads
Facebook ads
Instagram ads
MORE SOCIAL MEDIA PROFILES
Linkedin/YouTube
MORE VIDEO CONTENT
YouTube videos
Marketing Assets
Traditional Media
The Salon Professional Academy makes very little use of traditional media. TSPA can benefit from using simple marketing tools such as rack cards and business cards.
Rack card
