Email Marketing: Pros, Cons, and Why It Still Matters
January 16, 2026
Email marketing remains one of the most powerful tools in a marketer’s toolkit. Despite the rise of social media, SMS campaigns, and AI-driven ads, email continues to deliver direc...
Integrated Marketing Communication: What It Is and Why It Matters
January 16, 2026
Why Your Brand Needs Integrated Marketing Communication (IMC)
In today’s fast-paced digital world, brands interact with customers across multiple platforms; social media, email, trad...
Why Traditional Marketing Still Holds Its Power
January 16, 2026
Before marketing became data points and dashboards, it was about visibility, repetition, and being remembered. Those fundamentals still apply — and traditional marketing continues to delive...
Why Storytelling Is the Most Powerful Tool in Marketing
January 16, 2026
In a world saturated with ads, algorithms, and endless content, people don’t remember campaigns — they remember stories. Storytelling is what turns marketing from noise into connection...
GREETINGS!
June 30, 2021
A Marketing Communications Specialist and Graphic Designer navigating the space where strategy, psychology, and design align.
With a Master’s in Integrated Marketing Communications and a Bac...