CASE STUDY

2023

Creativity

Never Judge a book by its cover

Wanna learn more?

Overview

The Salon Professional Academy is a franchise of technical schools specializing in cosmetology. They are partnered with the Redken Brand. This overview will focus on the Battle Creek, MI location.

history

TSPA Battle Creek was founded 8/1/2018 and has been accredited since 2/28/2019. TSPA Battle Creek is a technical school of- fering training in cosmetology, esthetics, and massage. They ensure mastery of skills by offering hands on experience.

mission and values

Giving students a competitive edge by offering hands on training, skills, and tools needed to succeedin their career.

SWOT Analysis

strengths

  • hands on training that eliminates the need for apprenticeship
  • effective word of mouth advertisement

weaknesses

  • low and inconsistent social media activity

opportunity

  • take advantage of word of mouth advertisement
  • utilize donated services to create advertisement opportunities

threats

  • other local cosmetology schools
  • lack of social media content and engagement

Marketing Recommendations

MORE ADVERTISMENT PERTAINING TO THE SCHOOL
enrollment dates
services offered
programs offered
testimonials
INVEST IN PAID ADVERTISEMENTS FOR SOCIAL MEDIA
boosts posts with:
Google ads
Facebook ads
Instagram ads
MORE SOCIAL MEDIA PROFILES
Linkedin/YouTube
MORE VIDEO CONTENT
YouTube videos

Marketing Assets

Traditional Media

The Salon Professional Academy  makes very little use of traditional media. TSPA can benefit from using simple marketing tools such as rack cards and business cards. 

Rack card

Scroll to Top